Case study

An online learning platform that enables teenagers to reflect on their personality and explore future life paths.

Three tablets showing the Traumjob Campus: the module overview with progress rings, the Berufscoaching page with a group video call and four student coaches, and Module 1 opening with a welcome video and a lesson list.

Time: 2020 – 2021
Client: Mein Mutiger Weg GbR, Karlsruhe
Team: Christoph Geier (Developer), Alwin Pianka (Product Owner)
My role: User Research, Product Development, UX Design

The why

For many young students, thinking about life after school feels overwhelming. After years in a structured environment, they suddenly face countless questions about their future path.

‘Mein Mutiger Weg’ is there to support them, by offering in-person workshops in schools. I joined the team to co-create a new digital platform to extend their impact and guide students through their transition with confidence.

7 out of 10 young people in Germany feel left alone when it comes to early career choices.

— ‘Generation What’ study (2017)

What the Traumjob Campus offers

13 modules

The platform provides 13 self-paced learning modules. Each module consists of a series of video-based learning, interactive worksheets and materials, and live coaching. Students explore personal interests, learn to set goals, and gain insight into real-world career paths.

A lesson card from the campus: a video still of two people in Mutmacher sweatshirts, labelled Module 1, Lesson 2, ‘Wie der Traumjob Campus funktioniert’, with a start button and a timer icon.

A printed worksheet titled ‘Deine Persönlichkeitsfarbe’, explaining the DISG personality model with a four-quadrant diagram and a task asking the student which combination fits them.

The mentor matching screen: a searchable database of mentors with filters for field and status, each card showing a photograph, name, profession and subject area.

Research

What does a digital learning platform need to offer to support students aged 16–19 in navigating career choices?

Methods

15 interviews with secondary school students
Desk research on existing educational tools
7 stakeholder interviews with teachers and coaches

The time after school is a great uncertainty that everyone of us tries to suppress.

— Philomena, student of 12th grade (2020)

Interviews

Interviews with secondary school students about their future planning and wishes, their ideas for more valuable future guidance integrated into school education, their usage of digital learning tools, and their current learning success in digital environments.

A Zoom call with three participants beside a browser showing the campus worksheets view, with completed worksheets from Module 4 laid out in a row. — Remote testing sessions with students, 2020.

Insights

Students’ needs in career guidance:

Earlier and more practical experience, for example internships
More peer exchange and real-world input from professionals
Better integration of guidance into everyday school systems, like Moodle

Defining success criteria

I translated all research findings into a design checklist which shaped the direction of product development.

Designing the Traumjob Campus

Corporate identity & visual design

The Figma workspace for the Traumjob Campus, showing three module and lesson page designs side by side with layout grids visible and the layers panel open. — Designing the module and lesson pages in Figma.

From sketches to digital wireframes

Four dashboard designs for the campus: an inspiration feed with videos, books and podcasts, and three lesson views listing milestones, bonus material and tasks. — Information architecture across the dashboard and lesson views.

Impact

450 students were actively using the Traumjob Campus within the first year after launch (2021).
4,000+ students in Germany use it today (January 2025).

Funding gained at the ‘Future of Education’ Hackathon 2021

I facilitated a remote design sprint with the product team and external participants
We developed gamification concepts and new user flows
Secured second place and gained funding for future development from Amazon, AWS and Stifterverband