Hi, I’m Linda.
Nice to see you here.
From early on in my design path, I wanted to contribute to topics that matter to society, and to bring in the human side of things.
I have done that in an education startup, inside an Irish hospital, while leading a design community, and now at DigitalService des Bundes in Berlin.
Curiosity is my main driver. What I have seen and felt myself is far easier to relate to than what I read in a report, so my superpower is that I go and observe, ask questions and synthesise. My most helpful and most loved tools are maps. That’s why I map current and future states of journeys and systems in a structured and systematic way, until I condense my findings to the main message, visible to everyone involved.
What good service design means to me
Services are quickly available to everyone who needs to reach them.
Services support people in their individual needs at any given point in their journey.
Services are built on non-siloed communication between providers of that service.
Talks, writing and recognition
| Year | What | Where |
|---|---|---|
| 2025 | Places We BelongSelected for the 100 Archive. A year-long, community-led research project on home, belonging and connection, with Michelle Urban. Self-initiated. See it on 100 Archive · Instagram. | Ireland |
| 2025 | Service Design Ireland CommunityCommittee member with Clara Villa and María José Hidalgo. Events, talks and workshops for and with designers in Ireland and beyond. | Dublin |
| 2024 | National Innovation Award by the HSE IrelandWon at the HSE SPARK Summit with the Patient Safety Together team, part of the National Quality and Patient Safety Directorate, for an improved approach to communicating HSE National Patient Safety Alerts. With Dr Rachel McNamara, Catherine Hogan and Noemi Palacios. | Ireland |
| 2023 | Winner of the Service Design Award 2023Best Student Project 2023, awarded by the SDN for Save Time, Save Lives, with Ashleen Nee and Yuyu Sun. Presented the process and results on stage at the Global Service Design Conference in Berlin, and on the Service Design Podcast with Ashleen Nee. | Berlin |
| 2021 | ‘Future of Education’ Hackathon (2nd place)Facilitated a remote design sprint; secured funding from Amazon, AWS and Stifterverband for Traumjob Campus. | Remote |